O’zapft is! The Gold/Oktoberfest Beer Ratio 2024

Tomorrow, Saturday, September 21, it’s that time again. The Mayor of Munich, Dieter Reiter, will perform the traditional beer tapping at the 189th Oktoberfest. All eyes will be on him, counting out loud how many strokes he needs to drive the tap into the wooden barrel. The exuberant atmosphere on the Theresienwiese continues to be dampened by a glance at your wallet. Yet the exuberant atmosphere on the Theresienwiese will very likely be dampened by the prices. This year, a Maß of beer at the Oktoberfest costs up to EUR 15.30, thus exceeding EUR 15.00 for the first time. However, gold investors have no reason to complain, as the sharp rise in the price of gold over the past 12 months, with numerous new all-time highs, is filling more and more beer mugs despite the renewed price increase. At 148 Maß Oktoberfest beer per ounce of gold, gold investors are able to afford 29 more Maß than in 2023. This corresponds to an increase of almost 25%!