Hello, again! – The iPhone/Gold Ratio 2024

“For the third consecutive year, Apple has not only kept iPhone prices steady but decreased them!” – This is what the headlines would read if you paid for your iPhone with gold. The iPhone 16 Pro with 1 TB of memory costs just 0.60 ounces of gold, which is 23% less than last year’s 0.78 ounces of gold for the iPhone 15 Pro, since the price of gold in US dollars has risen by an impressive 30.8% in the last 12 months, recording numerous new all-time highs since December 2023.