Category: Research

Schifoan – The Gold/Ski Pass Ratio 2025

Tomorrow the famous Hahnenkamm races in Kitzbühel will see the first of three events. To mark this annual highlight of the Alpine Ski World Cup, we are publishing our In Gold We Trust Gold/Ski Pass Ratio for the second time, taking a look at the price development of the “admission price” to Austrian ski resorts, i.e. the cost of a one-day ski pass.

In euro terms, our index of 11 renowned Austrian ski resorts rose by 6.0% for a one-day ski pass, after growing 10.2% last year and 8.1% two winter seasons ago. But for gold investors skiing has become significantly cheaper this year. For one ounce of gold you can buy 35.2 one-day ski passes, i.e. 7.6 ski passes or 27.5% more than last year. Never in the 34-year history of our In Gold We Trust Gold/Ski Pass Ratio has skiing been so cheap calculated in gold. This is due to the rally in the price of gold in euros of 35.6% in 2024.

Hello, again! – The iPhone/Gold Ratio 2024

“For the third consecutive year, Apple has not only kept iPhone prices steady but decreased them!” – This is what the headlines would read if you paid for your iPhone with gold. The iPhone 16 Pro with 1 TB of memory costs just 0.60 ounces of gold, which is 23% less than last year’s 0.78 ounces of gold for the iPhone 15 Pro, since the price of gold in US dollars has risen by an impressive 30.8% in the last 12 months, recording numerous new all-time highs since December 2023.

O’zapft is! The Gold/Oktoberfest Beer Ratio 2024

Tomorrow, Saturday, September 21, it’s that time again. The Mayor of Munich, Dieter Reiter, will perform the traditional beer tapping at the 189^th Oktoberfest. All eyes will be on him, counting out loud how many strokes he needs to drive the tap into the wooden barrel. The exuberant atmosphere on the Theresienwiese continues to be dampened by a glance at your wallet. Yet the exuberant atmosphere on the Theresienwiese will very likely be dampened by the prices. This year, a Maß of beer at the Oktoberfest costs up to EUR 15.30, thus exceeding EUR 15.00 for the first time. However, gold investors have no reason to complain, as the sharp rise in the price of gold over the past 12 months, with numerous new all-time highs, is filling more and more beer mugs despite the renewed price increase. At 148 Maß Oktoberfest beer per ounce of gold, gold investors are able to afford 29 more Maß than in 2023. This corresponds to an increase of almost 25%!

The Optimal Gold Allocation – How Much Gold Does Your Portfolio Need?

It is our pleasure to announce the release of our latest In Gold We Trust special: The Optimal Gold Allocation.

In this special publication we explore the critical role that gold plays in a diversified investment portfolio. As markets continue to navigate uncertainty, understanding the strategic benefits of gold allocation is more important than ever. How much gold does your portfolio need?