Category: worth knowing

Schifoan – The Gold/Ski Pass Ratio 2025

Tomorrow the famous Hahnenkamm races in Kitzbühel will see the first of three events. To mark this annual highlight of the Alpine Ski World Cup, we are publishing our In Gold We Trust Gold/Ski Pass Ratio for the second time, taking a look at the price development of the “admission price” to Austrian ski resorts, i.e. the cost of a one-day ski pass.

In euro terms, our index of 11 renowned Austrian ski resorts rose by 6.0% for a one-day ski pass, after growing 10.2% last year and 8.1% two winter seasons ago. But for gold investors skiing has become significantly cheaper this year. For one ounce of gold you can buy 35.2 one-day ski passes, i.e. 7.6 ski passes or 27.5% more than last year. Never in the 34-year history of our In Gold We Trust Gold/Ski Pass Ratio has skiing been so cheap calculated in gold. This is due to the rally in the price of gold in euros of 35.6% in 2024.

Hello, again! – The iPhone/Gold Ratio 2024

“For the third consecutive year, Apple has not only kept iPhone prices steady but decreased them!” – This is what the headlines would read if you paid for your iPhone with gold. The iPhone 16 Pro with 1 TB of memory costs just 0.60 ounces of gold, which is 23% less than last year’s 0.78 ounces of gold for the iPhone 15 Pro, since the price of gold in US dollars has risen by an impressive 30.8% in the last 12 months, recording numerous new all-time highs since December 2023.